| What Some Agents Offer |
What Thomas S. Guthrie Offers
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Availability
Once you have listed they contact you occasionally. You
can call and leave a message and get a return call, when
they are in between appointments, or perhaps not until
the next day.
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Availability
Tom Guthrie is available for you Monday through Friday.
He is familiar with your property and transaction and
can answer questions. You can contact Tom immediately
via his pager or car phone.
Benefit to you:
You can always reach Tom.
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Service After Showings
No calls or follow-up after each showing.
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Service After Showings
Tom provides you with a Client Care Manager (Sellers)
who monitors each showing. They request feedback about
your property from the showing agent and mail a written
report to you every two weeks. In addition, you receive
market updates and updates about our marketing efforts
towards your home. Copies of ads and flyers are sent to
you on a regular basis.
Benefit to you: You are kept up-to-date on the marketing
of your home. You are not left in the dark but rather
are a priority to Tom. |
Staff
One agent tries to do everything to manage the sale of
your home or they enlist the help of a very limited
staff.
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Staff
Tom has chosen a select group of professionals--each
working within their area of expertise--that work
exclusively for you and Tom. They watch out for your
interests and negotiate on your behalf. Your interests
become their goal in order to sell your home quickly,
for the most money and with the least amount of hassle.
Benefit to you: a team of
professionals working for you for the price of one! |
Advertising
lace a classified ad in the newspaper.
Their office chooses the media and which homes will be
advertised. They may type up a feature sheet, or copy an
interoffice form to advertise your home.
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Advertising
Tom advertises your property in the local publications:
Real Estate Maui Style, Homes and Land Magazine and the
Lahaina News. Your property is also marketed as well
with brochures, flyers, interoffice hot sheets, and
more! Tom prints a feature sheet with a photograph of
your home for agents and buyers that view your home.
Buyers can also call a 24-hour Interactive Voice
Response System that records the call so that he can
follow up with details about your home or automatically
fax them information. Your property is marketed around
the clock!
Benefit to you: Your
home receives much more exposure and calls are responded
to by professional sales people whose goal is the same
as yours—GETTING YOUR HOME SOLD
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Signage
The agent places a sign in the yard.
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Signage
Tom provides you with a sign and a brochure box that is
tended to weekly. Your brochure box contains Tom’s Flyer
of your property, as does every property that is listed
with Tom Guthrie.
Benefit to you: Your
home is advertised in many locations in the Maui area on
a continual basis.
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Technology
The agent places your listing in the Multiple Listing
Service computer and waits for someone to bring them a
buyer.
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Technology
Tom advertises himself and his innovative real estate
system on the Internet so that your property can be
selected from an international market as well as locally
through the Multiple Listing Service. Tom also
consistently updates the real estate offices in the Maui
area therefore gaining your home "top-of-mind" recall
among the area’s top agents. He places your listing on
the hot sheet at RE/MAX MAUI so that all agents know the
features of your home.
Benefit to you: Your
home gains maximum exposure to local, regional,
national, and international buyers.
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Pricing
Your Home
Some agents offer pricing of the home that is too high
in order to get your attention and your listing. The
agent doesn’t usually stand behind the price for very
long, eventually relying on drastic price reductions in
order to get the home sold.
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Pricing
Your Home
Tom assists you in pricing your property correctly in
the beginning. Buyers are precious, and overpriced
properties drive them to other prospects. Tom gives you
market updates and through feedback adjusts the price on
your property only if necessary. Because of Tom’s
knowledge of local and national trends, he can advise
you of when and when not to adjust the price.
Benefit to you: You
receive the highest price for your property in the
shortest time with the least amount of hassle.
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Aggressive
Sales Attitude
Some agents hope other agents will sell the home for
them. They don’t aggressively sell it themselves. They
don’t have enough buyers themselves and don’t have the
time to show the home. |
Aggressive
Sales Attitude
Tom takes your property directly to the buyer through
his dedication to proactive sales. Tom notifies buyers
of your listing. Tom’s proactive program also includes
direct mail and Tom’s innovative Interconnected Brochure
box marketing system. Tom holds informative buyer
training whereby he match buyers to your listing via our
unique computer program. He search for listings meeting
each buyer’s specific criteria and then set showings for
those properties. It is our goal to always show our
listings first. He also calls the real estate community
to see if they have buyers looking for your type of
property. Using 1-800 technology he can proactively
market your property to buyers who inquire about the
features of your property. This allows a professional
salesperson to effectively follow through with the
inquiry about your property.
Benefit to you: Your
listing receives aggressive sales attention from an
entire staff of professionals with one goal in mind—the
sale of your home.
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Aggressive
Marketing Plan
The agent may attempt a marketing program, but it is
usually short-lived and from the hip. They have no real
experience or expertise in marketing. |
Aggressive
Marketing Plan
Tom follows a detailed, aggressive marketing plan. Sales
do not happen because of the “idea of the week.” It
takes detailed planning that is aggressively executed by
a professional staff with one goal in mind—the sale of
your home. The team follows a yearly business plan, a
weekly business plan, as well as a specific business
plan just for the sale of your home. At all times each
member of the team knows exactly what is happening with
each aspect of your transaction. Tom offers an organized
aggressive plan to sell your home.
Benefit to you: He
doesn’t wait for things to happen—he makes them happen.
This type of detailed planning ensures the most money
for your home in the least amount of time. No hassle—No
kidding!
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Negotiation
Skills
Some agents just need to make a sale so they can get
paid. They do not negotiate in YOUR best interest—they
negotiate in THEIR best interest, a sale. |
Negotiation
Skills
Tom sells a lot of property EACH YEAR. Closing a
transaction that is not in your best interest is not in
his best interest. Tom’s clients come back! Tom has been
negotiating real estate contracts for over 20 years. His
experience and expertise will structure a contract in
your best interest, unlike other agents who may learn on
the sale of your home. There isn’t anything in a real
estate contract Tom hasn’t seen or negotiated. He has
the ability to solve problems and put together a
contract for you that holds up through closing.
Benefit to you: You
receive the highest price in the shortest time and a
contract signed by all parties that goes through to
closing.
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Continued
Education
Some agents may try to attend a few classes. They often
don’t network or attend any seminars. |
Continued
Education
Tom attends nearly three times the educational classes
that other agents attend. He also networks these classes
nationwide. Through Tom’s extensive networking
activities he knows and shares ideas with hundreds of
REALTORS® nationwide and locally on a regular basis.
This means that relocation Buyers are sent to Tom
continually.
Benefit to you:
Relocation buyers from across the nation are exposed to
your home. One might be YOUR buyer |
Your
Agent’s Closing Percentage
According to the national average, a typical agent sells
a home they have listed 30 percent of the time. Of the
contracts they write, only 80 percent continue through
to closing. (Will your property be the one they sell or
one of the two they do not sell? Will your contract be
one that goes through to closing?) |
Your
Agent’s Closing Percentage
Tom closes a high percentage of the properties he lists.
This is due to all of the factors listed above and
because he has a team dedicated to watching every single
due date and each aspect of your transaction through to
closing. Tom calls the mortgage company weekly for updates, communicates with the appraiser,
inspector, and negotiates on your behalf. He even works
with contractors to mediate all inspection items. The
end result is the quick sale of your property for the
most money with the least amount of hassle.
Benefit to you: Sit
back, relax, and enjoy the quick sale of your home for
the most money with the least amount of hassle, and a
contract signed by all parties that goes through to
closing. |
