Don't List Your Home With Anyone Until You Read This!

The specific agent you choose—not just the company—makes all the difference in whether your property sells or not, and affects the net proceeds from the sale. Take a minute to read the following comparison between Tom Guthrie and other agents and you will see all of the extra benefits you receive from the Tom Guthrie system.
 
What Some Agents Offer What Thomas S. Guthrie Offers

Availability

Once you have listed they contact you occasionally. You can call and leave a message and get a return call, when they are in between appointments, or perhaps not until the next day.

Availability

Tom Guthrie is available for you Monday through Friday. He is familiar with your property and transaction and can answer questions. You can contact Tom immediately via his pager or car phone.

Benefit to you:  You can always reach Tom.
 

Service After Showings

No calls or follow-up after each showing.

Service After Showings

Tom provides you with a Client Care Manager (Sellers) who monitors each showing. They request feedback about your property from the showing agent and mail a written report to you every two weeks. In addition, you receive market updates and updates about our marketing efforts towards your home. Copies of ads and flyers are sent to you on a regular basis.

Benefit to you: You are kept up-to-date on the marketing of your home. You are not left in the dark but rather are a priority to Tom
.

Staff

One agent tries to do everything to manage the sale of your home or they enlist the help of a very limited staff.
 

Staff

Tom has chosen a select group of professionals--each working within their area of expertise--that work exclusively for you and Tom. They watch out for your interests and negotiate on your behalf. Your interests become their goal in order to sell your home quickly, for the most money and with the least amount of hassle. Benefit to you: a team of professionals working for you for the price of one!

Advertising

lace a classified ad in the newspaper. Their office chooses the media and which homes will be advertised. They may type up a feature sheet, or copy an interoffice form to advertise your home.
 

Advertising

Tom advertises your property in the local publications: Real Estate Maui Style, Homes and Land Magazine and the Lahaina News. Your property is also marketed as well with brochures, flyers, interoffice hot sheets, and more! Tom prints a feature sheet with a photograph of your home for agents and buyers that view your home. Buyers can also call a 24-hour Interactive Voice Response System that records the call so that he can follow up with details about your home or automatically fax them information. Your property is marketed around the clock! Benefit to you: Your home receives much more exposure and calls are responded to by professional sales people whose goal is the same as yours—GETTING YOUR HOME SOLD
 

Signage

The agent places a sign in the yard.
 

Signage

Tom provides you with a sign and a brochure box that is tended to weekly. Your brochure box contains Tom’s Flyer of your property, as does every property that is listed with Tom Guthrie. Benefit to you: Your home is advertised in many locations in the Maui area on a continual basis.
 

Technology

The agent places your listing in the Multiple Listing Service computer and waits for someone to bring them a buyer.
 

Technology

Tom advertises himself and his innovative real estate system on the Internet so that your property can be selected from an international market as well as locally through the Multiple Listing Service. Tom also consistently updates the real estate offices in the Maui area therefore gaining your home "top-of-mind" recall among the area’s top agents. He places your listing on the hot sheet at RE/MAX MAUI so that all agents know the features of your home. Benefit to you: Your home gains maximum exposure to local, regional, national, and international buyers.
 

Pricing Your Home

Some agents offer pricing of the home that is too high in order to get your attention and your listing. The agent doesn’t usually stand behind the price for very long, eventually relying on drastic price reductions in order to get the home sold.
 

Pricing Your Home

Tom assists you in pricing your property correctly in the beginning. Buyers are precious, and overpriced properties drive them to other prospects. Tom gives you market updates and through feedback adjusts the price on your property only if necessary. Because of Tom’s knowledge of local and national trends, he can advise you of when and when not to adjust the price. Benefit to you: You receive the highest price for your property in the shortest time with the least amount of hassle.
 

Aggressive Sales Attitude

Some agents hope other agents will sell the home for them. They don’t aggressively sell it themselves. They don’t have enough buyers themselves and don’t have the time to show the home.

Aggressive Sales Attitude

Tom takes your property directly to the buyer through his dedication to proactive sales. Tom notifies buyers of your listing. Tom’s proactive program also includes direct mail and Tom’s innovative Interconnected Brochure box marketing system. Tom holds informative buyer training whereby he match buyers to your listing via our unique computer program. He search for listings meeting each buyer’s specific criteria and then set showings for those properties. It is our goal to always show our listings first. He also calls the real estate community to see if they have buyers looking for your type of property. Using 1-800 technology he can proactively market your property to buyers who inquire about the features of your property. This allows a professional salesperson to effectively follow through with the inquiry about your property. Benefit to you: Your listing receives aggressive sales attention from an entire staff of professionals with one goal in mind—the sale of your home.
 

Aggressive Marketing Plan

The agent may attempt a marketing program, but it is usually short-lived and from the hip. They have no real experience or expertise in marketing.

Aggressive Marketing Plan

Tom follows a detailed, aggressive marketing plan. Sales do not happen because of the “idea of the week.” It takes detailed planning that is aggressively executed by a professional staff with one goal in mind—the sale of your home. The team follows a yearly business plan, a weekly business plan, as well as a specific business plan just for the sale of your home. At all times each member of the team knows exactly what is happening with each aspect of your transaction. Tom offers an organized aggressive plan to sell your home. Benefit to you: He doesn’t wait for things to happen—he makes them happen. This type of detailed planning ensures the most money for your home in the least amount of time. No hassle—No kidding!
 

Negotiation Skills

Some agents just need to make a sale so they can get paid. They do not negotiate in YOUR best interest—they negotiate in THEIR best interest, a sale.

Negotiation Skills

Tom sells a lot of property EACH YEAR. Closing a transaction that is not in your best interest is not in his best interest. Tom’s clients come back! Tom has been negotiating real estate contracts for over 20 years. His experience and expertise will structure a contract in your best interest, unlike other agents who may learn on the sale of your home. There isn’t anything in a real estate contract Tom hasn’t seen or negotiated. He has the ability to solve problems and put together a contract for you that holds up through closing. Benefit to you: You receive the highest price in the shortest time and a contract signed by all parties that goes through to closing.
 

Continued Education

Some agents may try to attend a few classes. They often don’t network or attend any seminars.

Continued Education

Tom attends nearly three times the educational classes that other agents attend. He also networks these classes nationwide. Through Tom’s extensive networking activities he knows and shares ideas with hundreds of REALTORS® nationwide and locally on a regular basis. This means that relocation Buyers are sent to Tom continually. Benefit to you: Relocation buyers from across the nation are exposed to your home. One might be YOUR buyer

Your Agent’s Closing Percentage

According to the national average, a typical agent sells a home they have listed 30 percent of the time. Of the contracts they write, only 80 percent continue through to closing. (Will your property be the one they sell or one of the two they do not sell? Will your contract be one that goes through to closing?)

Your Agent’s Closing Percentage

Tom closes a high percentage of the properties he lists. This is due to all of the factors listed above and because he has a team dedicated to watching every single due date and each aspect of your transaction through to closing. Tom calls the mortgage company weekly for updates, communicates with the appraiser, inspector, and negotiates on your behalf. He even works with contractors to mediate all inspection items. The end result is the quick sale of your property for the most money with the least amount of hassle. Benefit to you: Sit back, relax, and enjoy the quick sale of your home for the most money with the least amount of hassle, and a contract signed by all parties that goes through to closing.

How do you feel about listing your home
with someone other than Tom Guthrie now?
Selling your home is a huge financial decision. 
Tom hopes this information will prove helpful
when you are ready to select the agent  responsible for this task. 

Thomas S. Guthrie, Broker®, CRS®, ABR®;
Moffett Properties

Direct: (808) 669-2022
eFax: (808) 442-9991
Toll Free: 1-800-409-2022

E-mail: tom@tomguthrie.com

 

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